Creating a brand identity for Elaine Coyle, a highly experienced aesthetic artist and expert in her field. Elaine wanted an identity that represented her level of skill and attracted quality clients who wanted her signature services. She specialises in permanent makeup, dermal aesthetics and is soon launching her 1:1 training.
Personality was our differentiator, as Elaine's treatments are highly personal, so creating an identity that was so different than her competitors was a core goal. We worked with a visual representation of a peacock that symbolises integrity and transformation, paired with a striking colour palette and natural