3 Tips for Branding Yourself as a Coach, Mentor or Healer
If you’re reading this, chances are, you’re selling the intangible; transformation, wellness and improvement. All the things you can’t actually hold, just the things you feel. Because of this, you need to be trusted and valued before a client starts to consider working with you. Your personal brand is going to help a lot with the trust element. It is your promise to the world. Your mission, and well, ‘you’.
Ok, consider this:
Most of us have probably had a dodgy email come through and noticed things don’t quite add up. The email address behind the seemingly legitimate sender name is odd, the way they have written the email doesn’t sound like the company and they’re asking us to do something. Seriously? I don’t think so. Why would you give money, time or anything else of yours to someone you don’t trust?
Inconsistent and neglected branding creates the same sorta feelings of confusion and ambiguity. I’m going to go ahead and say nobody personally wants to make their clients feel like this so let’s give our branding some attention. Here are 3 tips to get you started with your personal brand.
1. Let your personality make an appearance.
You’ve probably heard this a lot, but there is only one you. Your personality needs to come into play to make you stand out because if your audience is loving who you are, they’re more inclined to buy from you. Authenticity is easy when you know how to let the perfection slip away. If you aren’t sure what your personality is, ask someone! The thoughts that come to mind when your friends and family hear your name is exactly what you need to be considering and working towards with your brand.
2. Tell people what you value.
Your values are important. Not only that, they create another way of connecting you to your ideal client. If you share values with somebody, the relationship between you will be stronger based on the fact you share similar values.
Either you aren’t clear on your values or you haven’t shared them with your audience yet. You start working with a client to then discover they have opposite values. They appreciate speed over quality, whereas you appreciate quality.
The end result might look like this…
• You felt rushed and unappreciated
• You question whether you met your standard of work
• You didn’t deliver on your brand promise
Sharing your values benefits both you and client because you both know what to expect.
3. Share your personal experiences.
If you can find a way around your brick walls, so can your clients. A person with a few imperfections and struggles is relatable and, in my opinion, admirable. I think it shows strength and dedication to their work. Honesty makes it easy for people to connect with you because you take away that veil of perfection and meet them on their level.
You’re human, so avoid putting yourself on a pedestal. After all, it’s much harder to fall off the ground.
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