You bring out the best in others. Let’s bring out the best in your wellness brand through design and strategy.

Using a collaborative approach, we can gain clarity and direction to enhance your branding and streamline your brand strategy.

My services

 
 
 

Services for wellness and lifestyle brands.

From branding to business strategies, Studio Grace can elevate your next project.

 

Branding

Your branding should be a consistent visual identity to support your incredible work for the wellness industry.

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Digital Solutions

Boost your brand with a custom-built website, engaging social media and effective email marketing.

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Strategy

A long-term plan for your wellness brand for simplified decision making and trackable progress.

Discover

 
 
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wellness Branding

Branding is more than logo design. It’s the conscious creation and planning of your visual identity and customer experience.

These are a few stages of effective, impactful branding and design.

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Research.

Brand vision
Target client
Brand culture

Design.

Logo design
Iconography
Tone of voice
Visual style
Photography style

Define.

Values
Mission
Personality
Positioning

Apply.

Design elements
Branded stationery
Website
Social media

 
 
Over the next few weeks I’m getting personal. My mini-series ‘Brand Talks’ will cover areas of your brand in a conversational manner - no basic, generic ‘surface’ questions, just some deep brand-searching with actionable tasks. . The first step towards building a connection with your audience is extreme clarity in your mission, so we need to get clear on what you’re doing and why you’re doing it. Consider your brand as a legacy - what do you want to leave behind? . Task: Think about four key moments in your story and write down anything that comes to mind (emotions, experiences, memories, setbacks etc): • What was your life like before you started your business and what struggles were you facing? • Do you remember the significant moment when you decided to make it happen and start solving these problems? • What are you doing now, what actions are you taking and what are you offering? • What is your long-term mission for yourself and others? . Our stories expose us and whilst we may not like parts of them, they contribute to building human connections and real relationships that make people feel something. Since we need trust to sell (even more so when selling services rather than tangible products), this is such an important part of business for us self-employed, small business owners. . Life is messy and your audience doesn’t need masses of details, but it’s your job as a storyteller to decide which parts matter. By crafting your brand story around the key parts of your journey, you can start to gain emotional buy-ins as your audience will feel they already know you. . So, be human, because anyone can hide behind the digital veil. It’s easy and it’s safe, but playing safe is predictable. It’s the risks that create opportunity. Step forward, show up and share your purpose. It deserves to be heard.
58% of employees receive recognition and praise as little as ONCE A MONTH OR LESS from their employers*, so for all of you out there needing some appreciation, these Wellbeing at Work posters are inspired by you ❤️✨ . Wellbeing and health at work is so important, whether you’re an employer, employee or self-employed. I’m looking to improve morale, productivity and happiness in any way I can using design and strategy. I’m working with more businesses to implement these kinds of positive changes in the workplace because happy people create positive brand experiences. . What does wellbeing at work look like to you? What improvements would you like to see? What would make work a happier place to be (even if it’s just your home studio)?
I read this on a park sign my aunty took me to when I was younger. It’s as if I’ve shut my eyes for 10 years and I’ve woken up a little closer to understanding it. . I read an article earlier today about things you should give up to be successful. A tiny comment stuck in my head, reading, ‘we are all meant to shine, as children do’ and it left me feeling partly lost, but mostly found, and I’ll explain why. . At the simple age of 20, some might think I wouldn’t understand what it means to have grown up. In my short time, I’ve experienced what it is to be an adult and what it is to leave your most innocent, naive self behind. I know what it means to pay bills, run a house and support yourself. We slip into the ‘shoulds’ and ‘how tos’ of life, leaving us thinking, ‘there must be more to it than this’. . In all of my honesty, I hate it. I don’t feel like myself at all. I feel restricted and expected of and I realise we can put this on ourselves. We’re the ones restricting ourselves and expecting too much from ourselves, in the same way we’re the ones that can change it all. So, on my own journey of ‘growing up’, becoming an adult and running my own business, I’ve paused to check in on myself and discovered a sad fact: I’m not having fun like I used to. . Good news is, there’s a simple solution. More fun and less caution. More like my younger self, in life, in business, in it all. I’m letting go of what I should do and focusing on being more in touch with myself. Because when I think about the last care-free moment I had, the last time I really had naff all to worry about, it was probably when my uncle flew me round on a broomstick when I was 4, and that’s 16 bloody years ago. So, in pursuit of filling my life with more times like these for the sake of my health and my business, I’m excited to be letting go a little and living for the fun of it. . What are your care-free memories that come to mind?
I’ve been thinking a lot about work-life balance recently and the fact I’ve never personally felt ‘balanced’. Sometimes work overlaps life and sometimes life overlaps work. That’s not balance, but it’s not wrong either. . So, I’m taking the pressure off and aiming for harmony instead. By accepting what I need to do and what I want to do at that present moment, suddenly I can achieve work-life harmony much easier than pressuring myself to find an equal split of my business and my home life. . Like/comment if you think harmony is the way forward for you and your business 🙏🏼✨ . (Full blog post in bio)
 
 
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Hi, I’m Lauren.

My mission is to use branding and strategy for the things that matter whilst maintaining a work-life harmony. I work with wellness and lifestyle brands to not only help them make positive changes, but also to ensure they are managing their wellness business efficiently, with their health as a priority.

About Studio Grace

 
 
 

As a wellness or lifestyle business owner, which best describes you?

 
 
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Branding

‘I need a consistent visual identity to reflect and align with my services.’

strategy.jpg

Strategy

‘I need a long-term plan to keep my business on track and reach my goals.’

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Digital solutions

‘I need to enhance my online presence through digital design and web.’

 
 
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